Through personal storytelling, research, and real-world leadership experience, Melissa reframes purpose as practical and human.  Through stories of loss, recovery, leadership, and empathy in action, she shows how purpose becomes an anchor that helps us stay steady when life feels overwhelming.

Melissa is a nationally recognized marketing strategist, author, and speaker with more than two decades of experience helping mission-driven organizations grow without losing what matters most. As the founder of Shackelford Strategies and the author of Harnessing Purpose, she has spent her career working alongside leaders and teams who want their work to be meaningful, not just successful. Known for her grounded and relatable style, Melissa blends research with lived experience to help audiences find clarity, connection, and courage when they need it most.

Why This Talk Matters:

Burnout, loneliness, and disconnection are no longer rare. They show up in everyday life. Many people are busy and accomplished, yet quietly disconnected from meaning. Research consistently shows that a clear sense of purpose strengthens resilience, supports health, and deepens connection, yet few people know how to access it when life begins to unravel. 

-The Grapevine 1962

A Key Life Achievement: Writing my book, Harnessing Purpose: A Marketer’s Guide to Inspiring Connection was on my bucket list and I’m so proud of the warm welcome it’s received.

Fun Fact: I lived in Japan for 3 years and still take a Japanese class once a week!