Marketing Chick of Locally Laid Egg Company

Talk Title: From Date Night to Doing Right: Accidentally Building an Ethical Egg Business.

Description: What begins as a lighthearted date-night conversation quickly turns into an unexpected leap into the world of agriculture. With humor, honesty, and a fair amount of chaos, this talk traces how two non-farmers accidentally founded the first pasture-raised egg company in the Upper Midwest – and uncovered a broken system along the way. This is a story about questioning the rules, redesigning systems, and discovering that real change often starts with saying yes to an idea that feels wildly unreasonable.

Favorite Quote: Experience, “You just can’t Google that” – My brother in law

A Key Life Achievement: My book about Locally Laid, published by an imprint of Penguin, won the Midwest Independent Booksellers Award in 2016.

Fun Fact: In the section of my heart reserved for stout entrepreneurism sits a shirking pinto bean or maybe an eraser head.